Concept
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
notation
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
Thsys
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Markt
Market
Internationales Marketing
International marketing
Wettbewerb
Competition
Marktanteil
Market share
Markteintritt
Market entry
Marketing
Marketingtheorie
Marketing theory
Kunden
Customers
Marktaustritt
Market exit
Neuromarketing
Öko-Marketing
Green marketing
Interkulturelles Marketing
Cross-cultural marketing
Service-dominant logic
Service-Dominant Logic
Marktgröße
Market size
Influencer
Marketingmanagement
Marketing management
B.07.01 Marketingmanagement
B.07.01 Marketing management
Pricing strategy
Preismanagement
B.07.03 Pricing strategy
B.07.03 Preismanagement
B.07 Marketing
Marktforschung
Market research
B.07.06 Marktforschung
B.07.06 Market research
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications
Distribution
B.07.05 Distribution
Produktmanagement
Product management
B.07.02 Produktmanagement
B.07.02 Product management
Betriebswirtschaft
Business economics
B Business economics
B Betriebswirtschaft