Communication science
preferred label: Kommunikationswissenschaft @de
type: Descriptor
type: Concept
narrower: Media effect

Concept
type: Class

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

useInsteadNote
sub property of: note
definition: For an aspect of the current concept use the concept to which the note points instead of the current.
comment: The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Consumer behaviour
notation: N.07.02
label: Konsumentenpsychologie @de
preferred label: N.07.02 Konsumentenpsychologie @de
preferred label: N.07.02 Consumer behaviour
type: Thsys
type: Concept
narrower: Media effect

Impact assessment
preferred label: Wirkungsanalyse @de
type: Descriptor
type: Concept
narrower: Media effect

Advertising effects
preferred label: Werbewirkung @de
type: Descriptor
type: Concept
related: Media effect

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Communications and media
notation: N.08.04
label: Kommunikation und Medien @de
preferred label: N.08.04 Kommunikation und Medien @de
preferred label: N.08.04 Communications and media
type: Thsys
type: Concept
narrower: Media effect

Media effect
type: Concept
broader: Impact assessment
broader: Communications and media
broader: Market research
broader: Consumer behaviour
broader: Communication science
type: Descriptor
related: Media usage
related: Advertising effects
is in scheme: STW Thesaurus for Economics
preferred label: Medienwirkung @de
alternative label: Media impact
alternative label: Medienwirkungsforschung @de
useInsteadNote: Für Untersuchungen zum Medienverhalten
gvkppn: 091376947

Market research
notation: B.07.06
label: Marktforschung @de
preferred label: B.07.06 Marktforschung @de
preferred label: B.07.06 Market research
type: Thsys
type: Concept
narrower: Media effect

Media usage
type: Descriptor
preferred label: Mediennutzung @de
type: Concept
related: Media effect