Concept
type: Class

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Customer recovery
preferred label: Kundenrückgewinnung @de
type: Descriptor
type: Concept
broader: Relationship marketing

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Marketing management
notation: B.07.01
label: Marketingmanagement @de
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management
type: Thsys
type: Concept
narrower: Relationship marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Business-to-business marketing
preferred label: B-to-B-Marketing @de
type: Descriptor
type: Concept
broader: Relationship marketing

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Relationship marketing
type: Concept
narrower: Customer acquisition
narrower: Consumer goods marketing
narrower: Customer retention
narrower: Customer integration
narrower: Customer recovery
narrower: Business-to-business marketing
is in scheme: STW Thesaurus for Economics
alternative label: Customer experience management
alternative label: Kundenorientierung @de
alternative label: Customer orientation
alternative label: Kundennähe @de
alternative label: Beziehungsmanagement @de
alternative label: CRM (Customer Relationship Management)
alternative label: Kundenbeziehungen @de
alternative label: Customer relationship management
alternative label: Kundenmanagement @de
alternative label: Customer relationship
type: Descriptor
related: Corporate culture
broader: Marketing
broader: Marketing management
preferred label: Beziehungsmarketing @de
gvkppn: 091354323

Customer acquisition
preferred label: Kundengewinnung @de
type: Descriptor
type: Concept
broader: Relationship marketing

Consumer goods marketing
preferred label: Konsumgütermarketing @de
type: Descriptor
type: Concept
broader: Relationship marketing

Customer retention
preferred label: Kundenbindung @de
type: Descriptor
type: Concept
broader: Relationship marketing

Customer integration
preferred label: Kundenintegration @de
type: Descriptor
type: Concept
broader: Relationship marketing

Corporate culture
preferred label: Unternehmenskultur @de
type: Descriptor
type: Concept
related: Relationship marketing

Marketing
type: Descriptor
type: Concept
narrower: Relationship marketing

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).