Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Kundenrückgewinnung
Customer recovery
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Marketingmanagement
Marketing management
B.07.01 Marketingmanagement
B.07.01 Marketing management
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Business-to-business marketing
B-to-B-Marketing
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Kundengewinnung
Customer acquisition
Konsumgütermarketing
Consumer goods marketing
Kundenbindung
Customer retention
Kundenintegration
Customer integration
Customer experience management
Kundenorientierung
Customer orientation
Kundennähe
Beziehungsmanagement
CRM (Customer Relationship Management)
Kundenbeziehungen
Customer relationship management
Kundenmanagement
Customer relationship
Unternehmenskultur
Corporate culture
Marketing
Relationship marketing
Beziehungsmarketing
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower