@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix ns0: <http://purl.org/ontology/gbv/> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw>
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/namespaces/zbw-extensions/Descriptor>
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/29796-2>
  skos:prefLabel "Marketingcontrolling"@de, "Marketing control"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/thsys/191500>
  skos:notation "B.07.01" ;
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en ;
  skos:prefLabel "B.07.01  Marketingmanagement"@de, "B.07.01  Marketing management"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12844-2>
  skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/descriptor/12794-5>
  skos:prefLabel "Pricing strategy"@en, "Preismanagement"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12808-6>
  skos:prefLabel "Produktmanagement"@de, "Product management"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12785-6>
  skos:prefLabel "Terms and conditions"@en, "Konditionen"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://zbw.eu/stw/descriptor/12818-3>
  skos:prefLabel "Verkaufsförderung"@de, "Sales promotion"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/12786-4>
  skos:prefLabel "Kundenservice"@de, "Customer service"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12766-3>
  skos:prefLabel "Marketing"@en, "Marketing"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12770-5> .

<http://zbw.eu/stw/descriptor/12770-5>
  skos:narrower <http://zbw.eu/stw/descriptor/12844-2>, <http://zbw.eu/stw/descriptor/12808-6>, <http://zbw.eu/stw/descriptor/12785-6>, <http://zbw.eu/stw/descriptor/12786-4>, <http://zbw.eu/stw/descriptor/12794-5>, <http://zbw.eu/stw/descriptor/29796-2>, <http://zbw.eu/stw/descriptor/12818-3> ;
  skos:altLabel "Marketingstrategie"@de, "Marketingkonzeption"@de, "Marketingplanung"@de, "Marketing strategy"@en, "Marketingpolitik"@de, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marktorientierte Unternehmensführung"@de, "Marketing-Kommunikation"@de, "Market-orientated perspective"@en, "Marketing implementation"@en ;
  skos:related <http://zbw.eu/stw/descriptor/12766-3> ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Marketing management"@en, "Marketingmanagement"@de ;
  skos:inScheme <http://zbw.eu/stw> ;
  ns0:gvkppn "091376319" .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .