Unternehmenspublizität
Corporate disclosure
Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Kommunikation
Communication
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Investor relations
Investor Relations
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Business environment
Betriebliches Umfeld
Corporate information and communication
Betriebliche Information und Kommunikation
B.01.03 Corporate information and communication
B.01.03 Betriebliche Information und Kommunikation
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Sponsorship
Sponsoring
Interne Kommunikation
Internal communication
Corporate communications
Betriebliche Informationspolitik
Corporate communication
PR (Public Relations)
Imagepflege
Public relations
Öffentlichkeitsarbeit
Personalization
Personalisierung
Firmenimage
Corporate reputation
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower