@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix ns0: <http://purl.org/ontology/gbv/> .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw>
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/29998-4>
  skos:prefLabel "Emotionale Werbung"@de, "Emotional branding"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/namespaces/zbw-extensions/Descriptor>
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

<http://zbw.eu/stw/descriptor/29759-1>
  skos:prefLabel "Celebrity-Werbung"@de, "Celebrity endorsement"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12844-2>
  skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12846-5> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/stw/thsys/70384>
  skos:notation "B.07.04" ;
  rdfs:label "Marketingkommunikation"@de, "Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketingkommunikation"@de, "B.07.04  Marketing communications"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/18098-2>
  skos:prefLabel "Product placement"@en, "Product Placement"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12845-0>
  skos:prefLabel "Werbewirtschaft"@de, "Advertising industry"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12818-3>
  skos:prefLabel "Verkaufsförderung"@de, "Sales promotion"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12846-5>
  a skos:Concept, <http://zbw.eu/namespaces/zbw-extensions/Descriptor> ;
  skos:prefLabel "Advertising"@en, "Werbung"@de ;
  skos:related <http://zbw.eu/stw/descriptor/12818-3>, <http://zbw.eu/stw/descriptor/15858-4>, <http://zbw.eu/stw/descriptor/12845-0>, <http://zbw.eu/stw/descriptor/12844-2> ;
  skos:broader <http://zbw.eu/stw/thsys/70874>, <http://zbw.eu/stw/thsys/70384> ;
  skos:narrower <http://zbw.eu/stw/descriptor/12841-1>, <http://zbw.eu/stw/descriptor/18098-2>, <http://zbw.eu/stw/descriptor/12823-3>, <http://zbw.eu/stw/descriptor/12832-2>, <http://zbw.eu/stw/descriptor/29759-1>, <http://zbw.eu/stw/descriptor/29998-4> ;
  skos:inScheme <http://zbw.eu/stw> ;
  ns0:gvkppn "091400260" .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/15858-4>
  skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/thsys/70874>
  skos:notation "W.21.02" ;
  rdfs:label "Werbewirtschaft und Meinungsforschung"@de, "Advertising industry and opinion polling"@en ;
  skos:prefLabel "W.21.02  Werbewirtschaft und Meinungsforschung"@de, "W.21.02  Advertising industry and opinion polling"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/12846-5> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/12841-1>
  skos:prefLabel "Werbemittel"@de, "Promotional materials"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12832-2>
  skos:prefLabel "Vergleichende Werbung"@de, "Comparative advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .

<http://zbw.eu/stw/descriptor/12823-3>
  skos:prefLabel "Outdoor advertising"@en, "Außenwerbung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/descriptor/12846-5> .