@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/12841-1>
  skos:prefLabel "Werbemittel"@de, "Promotional materials"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12837-6>
  skos:prefLabel "Werbewirkung"@de, "Advertising effects"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12786-4>
  skos:prefLabel "Kundenservice"@de, "Customer service"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12842-6>
  skos:prefLabel "Werbemusik"@de, "Advertising music"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12846-5>
  skos:prefLabel "Werbung"@de, "Advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12825-6>
  skos:prefLabel "Radio advertising"@en, "Hörfunkwerbung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/29809-5>
  skos:prefLabel "Guerilla-Marketing"@de, "Guerilla marketing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12829-5>
  skos:prefLabel "Werbeträger"@de, "Advertising media"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/29810-6>
  skos:prefLabel "Cause-related marketing"@en, "Cause-Related Marketing"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12775-2>
  skos:prefLabel "Öffentlichkeitsarbeit"@de, "Public relations"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/19132-2>
  skos:prefLabel "Werbebeschränkung"@de, "Advertising regulation"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/29814-5>
  skos:prefLabel "Virales Marketing"@de, "Viral marketing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18936-2>
  skos:prefLabel "Television advertising"@en, "Fernsehwerbung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12816-0>
  skos:prefLabel "Special offers"@en, "Sonderangebot"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw/thsys/70041>
  skos:notation "B.07" ;
  rdfs:label "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "B.07  Marketing"@en, "B.07  Marketing"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12821-0>
  skos:prefLabel "Store design"@en, "Ladengestaltung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12847-3>
  skos:prefLabel "Printwerbung"@de, "Print advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/15858-4>
  skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18556-5>
  skos:prefLabel "Event-Marketing"@de, "Event marketing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/29998-4>
  skos:prefLabel "Emotionale Werbung"@de, "Emotional branding"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw/descriptor/29759-1>
  skos:prefLabel "Celebrity-Werbung"@de, "Celebrity endorsement"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/namespaces/zbw-extensions/Thsys>
  rdfs:label "Thsys"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/12780-2>
  skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/21315-0>
  skos:prefLabel "Online-Marketing"@de, "Internet marketing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18098-2>
  skos:prefLabel "Product placement"@en, "Product Placement"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

skos:notation
  skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ;
  rdfs:label "notation"@en .

<http://zbw.eu/stw/descriptor/29819-2>
  skos:prefLabel "Verkaufsverhalten"@de, "Sales behaviour"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18654-5>
  skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/19134-5>
  skos:prefLabel "Complaint management"@en, "Beschwerdemanagement"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18795-1>
  skos:prefLabel "Trade fair participation"@en, "Messebeteiligung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12844-2>
  skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12818-3>
  skos:prefLabel "Verkaufsförderung"@de, "Sales promotion"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw>
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/15859-2>
  skos:prefLabel "Zielgruppe"@de, "Target group"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12823-3>
  skos:prefLabel "Outdoor advertising"@en, "Außenwerbung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/29244-6>
  skos:prefLabel "Mediamix-Strategie"@de, "Media mix"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/12832-2>
  skos:prefLabel "Vergleichende Werbung"@de, "Comparative advertising"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/descriptor/18099-0>
  skos:prefLabel "Sponsorship"@en, "Sponsoring"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70384> .

<http://zbw.eu/stw/thsys/70384>
  a skos:Concept, <http://zbw.eu/namespaces/zbw-extensions/Thsys> ;
  skos:narrower <http://zbw.eu/stw/descriptor/21315-0>, <http://zbw.eu/stw/descriptor/12847-3>, <http://zbw.eu/stw/descriptor/29810-6>, <http://zbw.eu/stw/descriptor/29998-4>, <http://zbw.eu/stw/descriptor/12780-2>, <http://zbw.eu/stw/descriptor/12823-3>, <http://zbw.eu/stw/descriptor/18795-1>, <http://zbw.eu/stw/descriptor/29244-6>, <http://zbw.eu/stw/descriptor/29819-2>, <http://zbw.eu/stw/descriptor/12842-6>, <http://zbw.eu/stw/descriptor/12775-2>, <http://zbw.eu/stw/descriptor/12821-0>, <http://zbw.eu/stw/descriptor/15858-4>, <http://zbw.eu/stw/descriptor/18098-2>, <http://zbw.eu/stw/descriptor/18936-2>, <http://zbw.eu/stw/descriptor/29814-5>, <http://zbw.eu/stw/descriptor/12829-5>, <http://zbw.eu/stw/descriptor/29759-1>, <http://zbw.eu/stw/descriptor/12832-2>, <http://zbw.eu/stw/descriptor/18556-5>, <http://zbw.eu/stw/descriptor/18654-5>, <http://zbw.eu/stw/descriptor/12837-6>, <http://zbw.eu/stw/descriptor/15859-2>, <http://zbw.eu/stw/descriptor/19134-5>, <http://zbw.eu/stw/descriptor/12846-5>, <http://zbw.eu/stw/descriptor/18099-0>, <http://zbw.eu/stw/descriptor/12786-4>, <http://zbw.eu/stw/descriptor/12841-1>, <http://zbw.eu/stw/descriptor/19132-2>, <http://zbw.eu/stw/descriptor/12818-3>, <http://zbw.eu/stw/descriptor/29809-5>, <http://zbw.eu/stw/descriptor/12825-6>, <http://zbw.eu/stw/descriptor/12816-0>, <http://zbw.eu/stw/descriptor/12844-2> ;
  skos:notation "B.07.04" ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  rdfs:label "Marketing communications"@en, "Marketingkommunikation"@de ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:inScheme <http://zbw.eu/stw> .