@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/19555-2>
  skos:prefLabel "Leistungsbündel"@de, "Bundling strategy"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/18461-2>
  skos:prefLabel "Industrieforschung"@de, "Industrial research"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/10016-0>
  skos:prefLabel "Produkt"@de, "Product"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/14051-6>
  skos:prefLabel "Verpackung"@de, "Packaging"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29800-2>
  skos:prefLabel "Open innovation"@en, "Open Innovation"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29804-1>
  skos:prefLabel "Markentreue"@de, "Brand loyalty"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/19564-1>
  skos:prefLabel "Warenkennzeichnung"@de, "Product labelling"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/13474-4>
  skos:prefLabel "Sortiment"@de, "Retail assortment"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/30168-0>
  skos:prefLabel "User experience"@en, "Nutzererfahrung"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29805-6>
  skos:prefLabel "Markenarchitektur"@de, "Brand architecture"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12807-1>
  skos:prefLabel "Produktlebenszyklus"@de, "Product life cycle"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/18398-4>
  skos:prefLabel "Verpackungsgestaltung"@de, "Package design"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/27795-0>
  skos:prefLabel "Produktentwicklung"@de, "New product development"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12808-6>
  skos:prefLabel "Produktmanagement"@de, "Product management"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/16078-4>
  skos:prefLabel "Trademark law"@en, "Markenrecht"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/30067-6>
  skos:prefLabel "Markenname"@de, "Brand name"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29767-2>
  skos:prefLabel "Produkttest"@de, "Product testing"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

<http://zbw.eu/stw/thsys/70041>
  skos:notation "B.07" ;
  rdfs:label "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "B.07  Marketing"@en, "B.07  Marketing"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/20306-6>
  skos:prefLabel "Produktsicherheit"@de, "Product safety"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/20314-0>
  skos:prefLabel "Produktinformation"@de, "Product information"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12800-1>
  skos:prefLabel "Markenartikel"@de, "Brand"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29806-4>
  skos:prefLabel "Markentransfer"@de, "Brand extension"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw/descriptor/12801-6>
  skos:prefLabel "Generic brand"@en, "Gattungsmarke"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

<http://zbw.eu/namespaces/zbw-extensions/Thsys>
  rdfs:label "Thsys"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/28187-4>
  skos:prefLabel "Interne Markenführung"@de, "Internal branding"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12805-5>
  skos:prefLabel "Produktgestaltung"@de, "Product design"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/19129-5>
  skos:prefLabel "Markenführung"@de, "Brand management"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

skos:notation
  skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ;
  rdfs:label "notation"@en .

<http://zbw.eu/stw/descriptor/12809-4>
  skos:prefLabel "Produktqualität"@de, "Product quality"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12810-5>
  skos:prefLabel "Produktdifferenzierung"@de, "Product differentiation"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12759-0>
  skos:prefLabel "Produktprogramm"@de, "Product line"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29799-3>
  skos:prefLabel "Kundenintegration"@de, "Customer integration"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw>
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/10546-6>
  skos:prefLabel "Diversifikation"@de, "Diversification"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/19316-6>
  skos:prefLabel "Herkunftsbezeichnung"@de, "Designation of origin"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/18557-3>
  skos:prefLabel "Umweltzeichen"@de, "Eco-label"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12798-4>
  skos:prefLabel "Store brand"@en, "Handelsmarke"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/12806-3>
  skos:prefLabel "Markenimage"@de, "Brand image"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/thsys/70550>
  skos:narrower <http://zbw.eu/stw/descriptor/29806-4>, <http://zbw.eu/stw/descriptor/16078-4>, <http://zbw.eu/stw/descriptor/12800-1>, <http://zbw.eu/stw/descriptor/28187-4>, <http://zbw.eu/stw/descriptor/12759-0>, <http://zbw.eu/stw/descriptor/12801-6>, <http://zbw.eu/stw/descriptor/19555-2>, <http://zbw.eu/stw/descriptor/18070-3>, <http://zbw.eu/stw/descriptor/19129-5>, <http://zbw.eu/stw/descriptor/30067-6>, <http://zbw.eu/stw/descriptor/12806-3>, <http://zbw.eu/stw/descriptor/13474-4>, <http://zbw.eu/stw/descriptor/19564-1>, <http://zbw.eu/stw/descriptor/29804-1>, <http://zbw.eu/stw/descriptor/12798-4>, <http://zbw.eu/stw/descriptor/10546-6>, <http://zbw.eu/stw/descriptor/12808-6>, <http://zbw.eu/stw/descriptor/18398-4>, <http://zbw.eu/stw/descriptor/12807-1>, <http://zbw.eu/stw/descriptor/29805-6>, <http://zbw.eu/stw/descriptor/29767-2>, <http://zbw.eu/stw/descriptor/27795-0>, <http://zbw.eu/stw/descriptor/29927-6>, <http://zbw.eu/stw/descriptor/29800-2>, <http://zbw.eu/stw/descriptor/18461-2>, <http://zbw.eu/stw/descriptor/19316-6>, <http://zbw.eu/stw/descriptor/20314-0>, <http://zbw.eu/stw/descriptor/12810-5>, <http://zbw.eu/stw/descriptor/12805-5>, <http://zbw.eu/stw/descriptor/18557-3>, <http://zbw.eu/stw/descriptor/29799-3>, <http://zbw.eu/stw/descriptor/14051-6>, <http://zbw.eu/stw/descriptor/10016-0>, <http://zbw.eu/stw/descriptor/20306-6>, <http://zbw.eu/stw/descriptor/12809-4>, <http://zbw.eu/stw/descriptor/30168-0> ;
  a skos:Concept, <http://zbw.eu/namespaces/zbw-extensions/Thsys> ;
  skos:prefLabel "B.07.02  Produktmanagement"@de, "B.07.02  Product management"@en ;
  rdfs:label "Product management"@en, "Produktmanagement"@de ;
  skos:notation "B.07.02" ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/18070-3>
  skos:prefLabel "Kreativität"@de, "Creativity"@en ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .

<http://zbw.eu/stw/descriptor/29927-6>
  skos:prefLabel "Service innovation"@en, "Dienstleistungsinnovation"@de ;
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70550> .