Angaben zum Begriff
B Business economics
B.01 Management and business organization
B.01.03 Corporate information and communication
Bevorzugte Bezeichnung
Public relations
Typ
-
Descriptor
Oberbegriff
Unterbegriffe
Synonyme
- Corporate communication
- Corporate communications
- PR (Public Relations)
In anderen Sprachen
-
Deutsch
-
Betriebliche Informationspolitik
-
Imagepflege
URI
http://zbw.eu/stw/descriptor/12775-2
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