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STW Thesaurus for Economics

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Angaben zum Begriff

V Economics > V.11 Regional science > V.11.02 Economics of location > Place marketing
... > V Economics > V.03 Macroeconomics > V.03.07 Macroeconomic policy > Economic policy > Location policy > Place marketing
V Economics > V.11 Regional science > V.11.02 Economics of location > Location policy > Place marketing
V Economics > V.11 Regional science > V.11.04 Regional development > Location policy > Place marketing
B Business economics > B.07 Marketing > Marketing > Nonprofit marketing > Place marketing
W Economic sectors > W.22 Public sector > W.22.02 Public management > Nonprofit marketing > Place marketing
W Economic sectors > W.23 Nonprofit sector > Nonprofit marketing > Place marketing

Bevorzugte Bezeichnung

Place marketing  

Typ

  • Descriptor

Oberbegriff

Unterbegriffe

Verwandte Begriffe

Synonyme

  • Place branding

In anderen Sprachen

URI

http://zbw.eu/stw/descriptor/19448-3

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