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STW Thesaurus for Economics

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B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Konsumgütermarketing
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > Konsumgütermarketing
B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > Konsumgütermarketing

Preferred term

Konsumgütermarketing  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • B2C-Marketing

In other languages

URI

http://zbw.eu/stw/descriptor/18395-3

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