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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Television advertising
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising media > Television advertising
W Economic sectors > W.19 ICT industry > W.19.03 Broadcasting Industry > Television advertising

Preferred term

Television advertising  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Television commercials
  • TV ads

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URI

http://zbw.eu/stw/descriptor/18936-2

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