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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Business-to-business marketing
B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Business-to-business marketing
B Business economics > B.07 Marketing > Marketing > Relationship marketing > Business-to-business marketing

Preferred term

Business-to-business marketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • B2B marketing
  • B2B relationship
  • Business marketing
  • Business-to-business relationship
  • Industrial marketing

In other languages

  • B-to-B-Marketing

    German

  • B-to-B-Marke
  • B-to-B-Markenführung
  • B2B-Beziehungen
  • B2B-Marketing
  • Industriegütermarketing
  • Investitionsgütermarketing

URI

http://zbw.eu/stw/descriptor/26022-4

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