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STW Thesaurus for Economics

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Concept information

B Business economics > B.06 Production management > B.06.03 Production organization > Mass customization
B Business economics > B.07 Marketing > B.07.02 Product management > Customer integration > Mass customization
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer integration > Mass customization
... > B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer integration > Mass customization

Preferred term

Mass customization  

Type

  • Descriptor

Broader concept

Related concepts

In other languages

  • Mass Customization

    German

  • Individualisierte Massenfertigung
  • Individualisierte Massenproduktion
  • Kundenindividuelle Massenproduktion

URI

http://zbw.eu/stw/descriptor/29229-2

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