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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > Service-dominant logic
B Business economics > B.07 Marketing > Marketing theory > Service-dominant logic

Preferred term

Service-dominant logic  

Type

  • Descriptor

Broader concept

Entry terms

  • S-d logic

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URI

http://zbw.eu/stw/descriptor/29798-5

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